Campaign Management

A campaign management system usually provides a user-friendly dashboard that allows business and marketing leaders to see vital data and to identify the key outcomes in various marketing efforts. For instance, a typical campaign management system splits out different screens and presentations for social media platforms like Facebook, Twitter and others, showing at a glance how each one of these campaign parts is different.

Campaign management systems address the issue of "tabulated return on investment (ROI)" for marketing campaigns. Marketers are quick to point out that marketing ROI is abstract and ambiguous by nature, but using more advanced technology, businesses are able to pinpoint more of the details on how much they are getting for their investments in marketing.